Members of The Well receive rad and unique beers on a regular basis, along with a host of other benefits, in exchange for a membership fee. Much like joining a CSA, The Well supports our drive to create new beers, refine our brewing processes, and thoughtfully grow our business. In return, our members receive fresh beers made just for them, have a direct link to us, and hopefully, eventually, to each other.
Our goals for The Well are as follows:
Share our love of small batch, experimental beer with our most fervent and captive audience.
Gather valuable and actionable feedback from the people who drink our beer most often.
Build a community from the individuals that have graciously supported our brewery
Express our gratitude to, deepen connections with, and (eventually) gather to celebrate this community.
Member Beers & Benefits
The Well members will receive a “share” of eight (8) 16-ounce cans, twelve times per year. Each pickup will contain two unique beers normally not available outside of The Well.
We will create a wide array of The Well-exclusive beers using several creative methods: collaborations with other breweries, infusion/treatment, blending, input from our members, and inspiration from our beer-soaked brainstorming sessions. We’ll also pay homage to some of our favorite traditional beer styles.
Additional benefits include:
The Well exclusive member glass
Early access to special releases and events (when it’s safe to have events)
15% merchandise discount
Annual The Well Member Celebration (when safe to do so – hopefully sometime in 2021)
First right of refusal to renew membership next year
Access to our private The Well Facebook Group that will connect members, communicate pickup dates, publish beer information, host live tasting sessions with our brewers, and address any member questions.
A monthly newsletter containing pickup times, member beer info, upcoming events and bottle release schedule.
Share pickups will occur 12 times per membership year (approximately once per month), beginning in March. Delivery is available for an additional fee (detailed below).
The Well annual membership fee is $300 paid up front or $360 paid over twelve months ($30 per month via automatic debit).
Though the annual option is extremely beneficial to us, we know that it’s a lot to ask, especially right now. Annual-paid members will receive additional benefits, a slight discount on membership and delivery, and a few "thank you" surprises throughout the year.
Please note: members who choose monthly payments are still enrolled for the entire membership year. This is not a “cancel anytime” option.
Delivery is available for members within a 15-mile radius of the brewery. We will deliver your member beers along with any additional items ordered via our online store.
Deliver fees are $10 per delivery for annual-paid members, and $15 per delivery for monthly-paid members.
Join The Well
The Well memberships are for sale NOW at Wellspentbeerstore.com.
Details / Fine Print
Release schedule: Shares will be released approximately once per month. Our goal is to hit the same day every month, but pickup day is subject to change based on several factors (label design/approval/printing, production and packaging schedule, the beer telling us when it’s ready, etc.).
Membership Timeline: All memberships are bought and renewed on a yearly basis. Share pickups will begin in March of the membership year and end the following February. A membership renewal can be purchased at any time, but members must renew their memberships by November 1st to secure their spot for the next year. We will offer a public sale for any open membership spots at the end of November.
Members that elect to pay monthly will make their first payment when buying/renewing their membership. After that, the automatic monthly membership payments will start in March. The final monthly payment will occur in January.
Though beer pickups don’t start until March, all other member benefits will be available immediately after purchasing your membership: merch discount, early access to special releases, access to The Well Facebook Group, and monthly newsletter. The Well member glass will be included in the first share pickup.
Pickup Window / Proxies: We will hold shares for at least 21 days after the start of pickups for that share. We *strongly* prefer our members pick up their shares as soon as possible. We have extremely limited cold storage space, and most of the beers will be designed to be consumed fresh. If you would like someone else to pick up your share, please let us know ahead of time.
COVID-19 Policy: Payments, pickups and deliveries will be completed in a safe, contactless manner. We will maintain a conservative approach to planning and executing a member gathering, strictly adhering to CDC guidelines on the gathering feasibility, size, and appropriate precautions to ensure the safety of our members and staff.
Exclusive Beers: While we intend for many, if not all, member beers to be exclusive to The Well, they may occasionally be served on draft in the taproom, at festivals, or sold outside of the club.
Memberships will be purchased via our Square webstore.
Monthly-paid members will make their first payment via the Square webstore, and then a monthly auto-debit will be setup for the remaining payments via our Square invoicing system. Setting up recurring automatic debits with an active debit/credit card is required for monthly payments.
Annual-paid members will pay their membership fee via the Square webstore.
Delivery fees will be collected via auto-debit (same method as monthly member payments).
Cans vs. Bottles: Small batch bottles may be substituted for cans if we have issues with our can supply, or if we create a small batch beer using our wild yeast cultures (to minimize risk of cross-contamination, we will not can beers that contain live bacteria, Brettanomyces, wild yeast, and/or saison yeast).
Contact: Please send any questions regarding The Well to TheWell@wellspentbeer.com